RESULTS
Design Manager
Increased the number of page visits, application submission rate, and average page depth. Reduced bounce rate, support requests, and time spent searching for necessary information.
Redesigned 6 external VTB Bank websites, including both single-page and multi-page sites with up to 36 pages. Conducted competitor analysis, studied Yandex.Metrica, designed a new website structure, and created 3D illustrations.
After the redesign, maintained 5 sections of the main website, creating new pages, 3D illustrations, and working with text content.
Over the course of a year, a designer on my team progressed from Junior to Middle and later took over team management after my departure. Additionally, I conducted around 15 interviews and hired 2 designers for the team.
Middle Product Designer
Key website metrics improved: increased number of applications, page view duration, page depth, and traffic. Also reduced the number of page exits in the first minute of a visit and support requests.
Created approximately 50 illustrations, ranging from large ones used on the bank's homepage to hero illustrations on product pages and small icons in cards.
Redesigned two main website sections: mortgages and auto loans, covering around 26 pages.
TASKS
Design Manager
Project quality control
Project management
Team management
Sprint planning
Process organization and team rituals
Hiring and onboarding designers
Middle Product Designer
Presenting work and communicating with clients
Benchmarking
Designing layouts and creating prototypes
Creating components for the design system
Creating 3D graphics
Communicating with developers
Preparing design mockups for development
Reviewing developed mockups
LINKS
